TikTok is introducing a updated setting that allows them to reduce the amount of AI-created media appearing in their timelines. This move comes as the company revealed that it currently hosts over 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale release. This shift coincides with a rise in AI-generated material, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for poor-quality, factory-style content that is frequently absurd or dreamlike.
Our research shows that many people appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the ability to adjust the amount of that, based on their own choices,” stated a platform representative.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its service tagged as artificially created. Overall, more than 100 mn media items are submitted to the service every day, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Users will be capable of reduce or increase the volume of AI content they view by using the content preference feature in the application and picking “AI-generated content”. Additional categories that are already be modified under the setting cover politics, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s rules mandate content makers to label “realistic” artificially created content, and it prohibits malicious fake videos of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the service will from now on add an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to deter users from trying to bypass the labeling process.
AI Literacy Programs
The company is also establishing a $2m awareness program for professionals and institutions to create informative material about using AI responsibly. This program will benefit non-profit groups focused on educating coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, during discussion over plans to make redundant hundreds of review team members in Britain. TikTok is set to cut a significant number of roles in its trust and safety department in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official stated that human moderation would continue to be important, but automated tools can shield workers by removing the most harmful content prior to it gets reviewed by people. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
